Lynn M Dot Net

Any idiot can do what I do to make $ online. It's not rocket surgery, it's cake. Also, I like pie.

It seems like I write about this once a year (if not twice), but after yet another frustrating wrestling match with my e-mail box, it seems as good a time any to dust off this old rant once again.

Safelist/mailer mails are a pain to deal with, but for many of us in this industry, they’re a painful necessity. You need credits (in most cases) to be able to send out e-mail advertising through them, which means you either need to upgrade in the ones you use or constantly read/click e-mails you get from them, or a combination of both.

I sent out close to two million e-mails last month for Sound Surf Live, so yeah – I need a lot of mailing credits. I’m upgraded in some of the mailers I use regularly, but not all, so I fall into the “combination of both” category.

I receive several thousand e-mails from the safelists and mailers per week. I’ve got two e-mail boxes I use for such purposes and I attempt to stay on top of them every day, but most of the time I only manage to get around to clearing them out two or three times a week.

I can tell you that those two mailboxes get so much e-mail that if I get up from the computer and walk away for two or three hours, when I come back there will be over 1000 new mails that have arrived in my absence. So, as you can probably imagine, I prioritize a LOT when it comes to sifting through all those safelist and mailer mails.

I tell you all this so I can share with you why I DON’T read and click on what amounts to a large majority of the mail that arrives – far too many of those mails are simply TOO LONG.

I use Gmail, so my basic rule of thumb is this – if the credit link appears “below the fold” – i.e., if I have to page down to get to the credit link – that mail pretty much immediately goes in the Trash. I actually do like to check out other people’s advertising, but I just don’t have time for the extra minutes (possibly hours) it’d take to sift through the long ones.

It’s quite possible that not every safelist user is like me, but I would hazard a guess that many of them are. If folks are busy trying to run a business, then your best bet at getting your safelist mails read and clicked are keeping them as concise as possible (and therefore, hopefully, where that credit link lands “above the fold” in Gmail).

What you say in that e-mail? Not that important, in my opinion. I’m not likely to give it more than a cursory glance and probably a lot of folks won’t read it at all.

Your subject line and (especially) the ad/splash page/site/whatever your credit link is linked to is WAY more important than the body of your safelist mail, when people are already receiving hundreds or thousands of safelist mails daily.

There’s one particular mailer I get mail from daily that, literally, about 90% of the e-mails are way too long. It’s really sad that I’m on average probably only reading/clicking about 10% of those mails, but man, I don’t have time for the long ones and probably not too many other readers do either.

If you’re tracking your results and your e-mails aren’t getting read and clicked, they’re probably too long, simply put. Honestly, an empty/blank mail body with nothing but a credit link is probably better than those ultra long safelist mails (“4 Corners”, anyone?) I keep seeing.

Here are a few tips that will probably help to increase your safelist and mailer clicks (and conversions) a great deal. The below are examples of things I see all the time in mails I end up sending immediately to the Trash, so my advice is to stop doing them (at least #2, #3 and #4):

  • Keep the body of the mail short & concise, which I’ve already gone over above. If you’re familiar with Gmail at all, aim for making your mail short enough that the reader won’t have to page down to get to the credit link.
  • Resist the urge to make the body of your mail appear in large font. It’s liable to make your mail too long to bother with.
  • Don’t use bold font. It’s probably going to make your mail too long.
  • Don’t, don’t, DON’T add in extra space or spaces between the lines of the body of your mail. It’s almost definitely going to make your mail too long.

Pretty straightforward, I know, but these are exactly the things I see when I open up mails that I wind up sending unread and unclicked to the Trash. (If someone mails the same long e-mail often enough with such things, and I get familiar with seeing that subject line often enough, I don’t even bother to open up the e-mail at all before sending to the Trash.)

Like I said, I’ve written about this very thing once or twice a year for about the last six or seven years now and made the same suggestions and recommendations, mainly out of my frustration as a busy business person and frequent mailer and safelist user with a bogged-down mailbox and not all that much time every day to spare.

I certainly have no hopes of markedly changing the entire industry, but if just a few advertisers read this and take it to heart, I figure that gets a few more advertisers some clicks and conversions, probably – and that’s good for everyone involved, from the advertiser to the reader/user to the safelist and mailer owners.

In any case, here’s to less painful and more effective mailing! Have a great day and hope all your future emails get read and clicked more often!

(And if you need some more safelist tools in your marketing toolbox, try Charles Smith’s recently re-launched Advance Safelist!)



So another ClickTrackProfit badge hunt is afoot, the event having kicked off going on close to 12 hours ago now… and once yet again there are lonely badges sitting there without any badge hints, and therefore cannot be claimed by all the searching badge hunters.

This unfortunately happens every single badge hunt… but this time with the CTP Easter Egg Badge Hunt there seem to be more pitiful clueless badges than ever.

I really cannot stress enough the importance of getting your hints on your badge pages this early in the game, if you’re an owner of a badge in the hunt. Why?

Because the overwhelming majority of the activity in the hunt will occur in the first 2-3 days of the hunt. Sure, the badge hunt continues for two more weeks, but after the first few days, it’ll be mainly the hardcore badge hunters still going for badges.

A majority will have finished most of the badges they’re going for, other than ones that won’t be available ’til later (and I guarantee you they’ve already gone thru the list and made note of the ones that have, very smartly, specified a date or time period those badges will be later available).

It’s one thing if you have a badge that’s not going to be available ’til later or next week, but that’s not usually the case. And every hunt, shockingly there’s always a few that NEVER get their clues added (which means money on the badge completely wasted).

The first day, today, is especially important – but in any case, the first two or three days are just CRUCIAL. If you don’t have your clues on your badge’s or badges’ page today and wait very much longer, you will indeed have missed out on the primary & large majority of the hunt activity.

And depending on what your badge is for, that means you will have missed out on signups to your list, new members to your site, sales, or any number of things that you could see loads of today (and tomorrow and the next day) that might not be there later in the week and through the rest of the hunt.

So Badge Hunt badge owners, if this is you – get your badge hints on your badge page NOW Badge hunters can’t read your mind, and with no hints on your badge’s page, the majority of the hundreds of CTP members and badge hunters have no idea what to do to get your badge.

Y’all have already missed half a day of dozens of potential signups, sales, new members, and other activity – DON’T miss out on any more. I really, really, really cannot stress it enough how important it is to get those badge hints up ASAP.

Anyway, so there’s that. And on an entirely other note – I’m offering a free, one-day Login Spotlight Ad at Sound Surf Live for joining and becoming an active member of Charles Smith’s newly relaunched site, Advance Safelist. (This offer will be good through the end of March.)

If you haven’t already joined, just sign up here with my link (or the banner below), open a few e-mails from Advance after you’ve joined, and then send me a support ticket through the SSL help desk (the Support link is under the “Home” section at SSL) with the URL of the page you want to promote as your Login Spotlight, and I’ll get it set up. Easy peasy!

In any case, again – PLEASE get those badge hints on your page if you’re a badge owner…  happy Egg Badge hunting if you’re a hunter… and have a great rest of your Monday!



Let’s take a short break from business talk for a little bit, and let me tell you about Tojo, one of my cats.

Tojo has become an veritable expert in mouse annihilation. Where we live, we’re surrounded by a heavily wooded area that is full of mice, raccoons, and deer – all of which frequently wind up visiting our yard.

Unfortunately the mice like visiting our house as well as the yard… which is why we’re glad we have Tojo. He has become an absolute expert serial killer of mice. Very few, if any at all, mice get past his watch.

The mass mousicide really got underway last fall when the weather started turning cooler and the mice were obviously looking for a warmer place to nest than the woods. Tojo’s first kills, compared to more recent ones, were rather tame. He’d play with the mouse until it was too tired to move, and then he’d make his big move and BAM. No more mouse.

In his first few weeks of serious mouse extermination, he ended the little rodent lives of about two dozen mice. He became a mouse-killing MACHINE.

Lately Tojo’s mouse destruction has somewhat, as my friend Sunny Suggs likes to say, escalated. We find the mice in pieces, or – like the one I discovered earlier this afternoon after he was done with it – mangled and fairly unrecognizable as a former mouse.

Whereas before Tojo seemed to be shooting for becoming the Ted Bundy of cats, nowadays he’s somewhat disturbingly more like the Hannibal Lecter of cats.

In all this mouse-hunting and mouse annihilation activity, I have discovered a few things about Tojo.

He is patient. He’s persistent. He’ll hunt a mouse for hours, or days – or weeks – without giving up. He’ll sit in one place and stare at the same spot for hours and hours, never making a move until he gets what he’s waiting for.

At one point in time last winter, I kept telling him he was out of luck, he’d done away with all the mice. Within a few days, he proved me totally wrong when he deposited a fresh kill in his food bowl.

He just never gives up, ever. It may take a while, sometimes a long while – but inevitably, eventually, he gets what he’s waiting for. Which leads me to my next thought…

So many people give up in this business we’re in ALL the time. I see people promoting one thing, and before a whole month’s gone by they’ve given up on that and moved on to something else.

Or they promote something for a few weeks or months and then disappear from the horizon altogether, only to return five or six months later promoting something else – then doing the same thing over and over and over again, for years.

Then there are the folks I tend to think of as serial opportunity bloggers/websiters. They build a blog or website around one single opportunity and present themselves as experts and/or super successful in that opportunity.

Then when you go back to their blog or website two or three or four months later, they’ve wiped the site clean of the previous opportunity they were promoting (which obviously didn’t work in that whole two or three or four months they gave it) – and are now promoting something else and presenting themselves as successful in the new thing. (And over, and over, and over again.)

Probably nine out of ten people in this community give up before they ever have a chance to get anywhere, I’d guess. Maybe you are or have been one of them.

That said, if you’re one of those folks, I would recommend you at least try this before giving up yet again. I wrote about it the other day.

Plus One Success is brand new, just launched this week, and it will give you a 30-day plan of action of things you can do to try to improve on your efforts and make things better. Most of them are bigtime easy, most don’t cost a penny, and it’s stuff anybody can do.

It won’t cost you a dime to download it, read it, and try out the suggestions inside. Grab your copy here and give it a go.

(Tojo would approve.) :-)


Hi, I'm Lynn M & this is my blog.

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Some of the links mentioned within the posts & on banners on this site are my affiliate/referral links, and in such case I may get compensated for recommending those products or websites. However, I will never recommend something that I don't personally believe in on the date originally posted. I welcome your questions and feedback.






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