Lynn M Dot Net

Any idiot can do what I do to make $ online. It's not rocket surgery, it's cake. Also, I like pie.

It seems like I write about this once a year (if not twice), but after yet another frustrating wrestling match with my e-mail box, it seems as good a time any to dust off this old rant once again.

Safelist/mailer mails are a pain to deal with, but for many of us in this industry, they’re a painful necessity. You need credits (in most cases) to be able to send out e-mail advertising through them, which means you either need to upgrade in the ones you use or constantly read/click e-mails you get from them, or a combination of both.

I sent out close to two million e-mails last month for Sound Surf Live, so yeah – I need a lot of mailing credits. I’m upgraded in some of the mailers I use regularly, but not all, so I fall into the “combination of both” category.

I receive several thousand e-mails from the safelists and mailers per week. I’ve got two e-mail boxes I use for such purposes and I attempt to stay on top of them every day, but most of the time I only manage to get around to clearing them out two or three times a week.

I can tell you that those two mailboxes get so much e-mail that if I get up from the computer and walk away for two or three hours, when I come back there will be over 1000 new mails that have arrived in my absence. So, as you can probably imagine, I prioritize a LOT when it comes to sifting through all those safelist and mailer mails.

I tell you all this so I can share with you why I DON’T read and click on what amounts to a large majority of the mail that arrives – far too many of those mails are simply TOO LONG.

I use Gmail, so my basic rule of thumb is this – if the credit link appears “below the fold” – i.e., if I have to page down to get to the credit link – that mail pretty much immediately goes in the Trash. I actually do like to check out other people’s advertising, but I just don’t have time for the extra minutes (possibly hours) it’d take to sift through the long ones.

It’s quite possible that not every safelist user is like me, but I would hazard a guess that many of them are. If folks are busy trying to run a business, then your best bet at getting your safelist mails read and clicked are keeping them as concise as possible (and therefore, hopefully, where that credit link lands “above the fold” in Gmail).

What you say in that e-mail? Not that important, in my opinion. I’m not likely to give it more than a cursory glance and probably a lot of folks won’t read it at all.

Your subject line and (especially) the ad/splash page/site/whatever your credit link is linked to is WAY more important than the body of your safelist mail, when people are already receiving hundreds or thousands of safelist mails daily.

There’s one particular mailer I get mail from daily that, literally, about 90% of the e-mails are way too long. It’s really sad that I’m on average probably only reading/clicking about 10% of those mails, but man, I don’t have time for the long ones and probably not too many other readers do either.

If you’re tracking your results and your e-mails aren’t getting read and clicked, they’re probably too long, simply put. Honestly, an empty/blank mail body with nothing but a credit link is probably better than those ultra long safelist mails (“4 Corners”, anyone?) I keep seeing.

Here are a few tips that will probably help to increase your safelist and mailer clicks (and conversions) a great deal. The below are examples of things I see all the time in mails I end up sending immediately to the Trash, so my advice is to stop doing them (at least #2, #3 and #4):

  • Keep the body of the mail short & concise, which I’ve already gone over above. If you’re familiar with Gmail at all, aim for making your mail short enough that the reader won’t have to page down to get to the credit link.
  • Resist the urge to make the body of your mail appear in large font. It’s liable to make your mail too long to bother with.
  • Don’t use bold font. It’s probably going to make your mail too long.
  • Don’t, don’t, DON’T add in extra space or spaces between the lines of the body of your mail. It’s almost definitely going to make your mail too long.

Pretty straightforward, I know, but these are exactly the things I see when I open up mails that I wind up sending unread and unclicked to the Trash. (If someone mails the same long e-mail often enough with such things, and I get familiar with seeing that subject line often enough, I don’t even bother to open up the e-mail at all before sending to the Trash.)

Like I said, I’ve written about this very thing once or twice a year for about the last six or seven years now and made the same suggestions and recommendations, mainly out of my frustration as a busy business person and frequent mailer and safelist user with a bogged-down mailbox and not all that much time every day to spare.

I certainly have no hopes of markedly changing the entire industry, but if just a few advertisers read this and take it to heart, I figure that gets a few more advertisers some clicks and conversions, probably – and that’s good for everyone involved, from the advertiser to the reader/user to the safelist and mailer owners.

In any case, here’s to less painful and more effective mailing! Have a great day and hope all your future emails get read and clicked more often!

(And if you need some more safelist tools in your marketing toolbox, try Charles Smith’s recently re-launched Advance Safelist!)



Everyone knows Charles Smith. Well, maybe not EVERYONE, but if you’ve been around the traffic exchange and related community for any length of time at all, you almost certainly have run across Charles somewhere or another.

I’ve known Charles for 7+ years and we’ve been friends and colleagues ever since. We were newbies around the same time and I’ve worked with him on several things over the years, helped him learn some stuff here and there, and he’s asked for my advice on occasion (some of which he listened to, some of which he didn’t, LOL).

In any case, Charles is a really good guy and one of the nicest around, and is very well-liked and trusted in the community overall.

All of which makes me even happier to announce that the safelist he opened several years ago, Advance Safelist, is re-launching today, now on the LFMVM script, and with a facelift with a fresh new design.

==> (click here to check out the revamped & re-launched Advance Safelist)

I know he’s got to be super excited about its future in its newly revamped version, and I am too! Charles is just one of those guys who deserves a good win in online business, and I hope Advance Safelist 2.0 will do so and continue to prosper and grow for a long time to come.

Email marketing continues to be one of the most effective ways to do business online, so check the newly made-over Advance Safelist, and be sure to add it to your business toolbox arsenal today. (Tell Charles I sent ya!)



So the marketing genius wizard that is Eric Goettman just launched something new today – and you likely already know that’s always, always a great thing!

I don’t know where this guy got his superpowers or what magical miracle vitamins he takes, but you know pretty much everything Eric releases is just plain magic and top quality stuff that lasts.

List Grab is Eric’s latest venture. It’s a new and super rewarding viral list builder, and you are definitely gonna want to check it out:

=> (if you wanna stop reading now, go ahead and click to take a look at List Grab here!)

The more you use the system, the greater the rewards you’ll receive – and the more signups, sales, and leads you’ll be able to grab.

One of the coolest things about Eric’s new system is the Bonus Grab. With the Bonus Grab, you can win stuff like:

  • Loads of free advertising
  • Heaps of mailer credits
  • Real cash rewards (yep, you read that part right…)

You’ll also get some great bonus advertising and a cash bonus when you sign up. What’s not to love about all of that?

(As usual, upgraded members get more and really giant benefits, so be sure to watch for the offer when you log in after joining to grab yourself a really big discount on your membership. Don’t skip it and miss out!)

OK, that’s all the news I’ve got for today, so stop reading this and go check out Eric’s cool and awesome List Grab right now – you’ll be happy you did!


Hi, I'm Lynn M & this is my blog.

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Some of the links mentioned within the posts & on banners on this site are my affiliate/referral links, and in such case I may get compensated for recommending those products or websites. However, I will never recommend something that I don't personally believe in on the date originally posted. I welcome your questions and feedback.






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