Lynn M Dot Net

Any idiot can do what I do to make $ online. It's not rocket surgery, it's cake. Also, I like pie.

If you’ve been around the traffic exchange and related community very long, you likely know my very good friend and fellow blonde Southerner Sunny Suggs.

Sunny is out there in the online trenches every single day working hard as well as being social, day in & day out; is one of the hardest working folks in this industry; & has helped sooo many people. More than I could name in a week, and that’s only the ones I know of!

If you’ve been around the TE community very long, whether you’re a surfer or owner, she’s probably helped you with something sometime, and if you’ve been in online marketing elsewhere you may have run across her and her happy helpful self as well.

Sunny has singlehandedly put out some of the most consistently helpful programs in the industry, for many years. A while back she had a great program called All About Traffic Exchanges, you may remember.

Well, now Sunny’s brought that same concept back in another, even better site!

==> (click here to check out What Are Traffic Exchanges?)

What Are Traffic Exchanges? may not only show you things you may not have known before about TEs – it also includes in-depth videos and e-books outlining all the details (and I do mean pretty much literally ALL) about a few special traffic exchanges (including the traffic exchange I co-own, Sound Surf Live).

Even if you’re an old hat at TEs, here’s where it’s really valuable to current members and TE veterans – you can re-brand the e-book and give it away to your new and potentially new downline members. That’s a great way to help build your downlines and really help your new folks!

Show your support for one of the hardest-working and most consistently helpful folks in our community and check out Sunny’s awesome new program now:

==> (go grab all the helpful e-books & videos included in WATE now!)

P.S. (If you’re a traffic exchange owner and interested in having an e-book/video/e-mail series created for your traffic exchange like the ones currently in WATE, just give Sunny a shout!)



It seems like I write about this once a year (if not twice), but after yet another frustrating wrestling match with my e-mail box, it seems as good a time any to dust off this old rant once again.

Safelist/mailer mails are a pain to deal with, but for many of us in this industry, they’re a painful necessity. You need credits (in most cases) to be able to send out e-mail advertising through them, which means you either need to upgrade in the ones you use or constantly read/click e-mails you get from them, or a combination of both.

I sent out close to two million e-mails last month for Sound Surf Live, so yeah – I need a lot of mailing credits. I’m upgraded in some of the mailers I use regularly, but not all, so I fall into the “combination of both” category.

I receive several thousand e-mails from the safelists and mailers per week. I’ve got two e-mail boxes I use for such purposes and I attempt to stay on top of them every day, but most of the time I only manage to get around to clearing them out two or three times a week.

I can tell you that those two mailboxes get so much e-mail that if I get up from the computer and walk away for two or three hours, when I come back there will be over 1000 new mails that have arrived in my absence. So, as you can probably imagine, I prioritize a LOT when it comes to sifting through all those safelist and mailer mails.

I tell you all this so I can share with you why I DON’T read and click on what amounts to a large majority of the mail that arrives – far too many of those mails are simply TOO LONG.

I use Gmail, so my basic rule of thumb is this – if the credit link appears “below the fold” – i.e., if I have to page down to get to the credit link – that mail pretty much immediately goes in the Trash. I actually do like to check out other people’s advertising, but I just don’t have time for the extra minutes (possibly hours) it’d take to sift through the long ones.

It’s quite possible that not every safelist user is like me, but I would hazard a guess that many of them are. If folks are busy trying to run a business, then your best bet at getting your safelist mails read and clicked are keeping them as concise as possible (and therefore, hopefully, where that credit link lands “above the fold” in Gmail).

What you say in that e-mail? Not that important, in my opinion. I’m not likely to give it more than a cursory glance and probably a lot of folks won’t read it at all.

Your subject line and (especially) the ad/splash page/site/whatever your credit link is linked to is WAY more important than the body of your safelist mail, when people are already receiving hundreds or thousands of safelist mails daily.

There’s one particular mailer I get mail from daily that, literally, about 90% of the e-mails are way too long. It’s really sad that I’m on average probably only reading/clicking about 10% of those mails, but man, I don’t have time for the long ones and probably not too many other readers do either.

If you’re tracking your results and your e-mails aren’t getting read and clicked, they’re probably too long, simply put. Honestly, an empty/blank mail body with nothing but a credit link is probably better than those ultra long safelist mails (“4 Corners”, anyone?) I keep seeing.

Here are a few tips that will probably help to increase your safelist and mailer clicks (and conversions) a great deal. The below are examples of things I see all the time in mails I end up sending immediately to the Trash, so my advice is to stop doing them (at least #2, #3 and #4):

  • Keep the body of the mail short & concise, which I’ve already gone over above. If you’re familiar with Gmail at all, aim for making your mail short enough that the reader won’t have to page down to get to the credit link.
  • Resist the urge to make the body of your mail appear in large font. It’s liable to make your mail too long to bother with.
  • Don’t use bold font. It’s probably going to make your mail too long.
  • Don’t, don’t, DON’T add in extra space or spaces between the lines of the body of your mail. It’s almost definitely going to make your mail too long.

Pretty straightforward, I know, but these are exactly the things I see when I open up mails that I wind up sending unread and unclicked to the Trash. (If someone mails the same long e-mail often enough with such things, and I get familiar with seeing that subject line often enough, I don’t even bother to open up the e-mail at all before sending to the Trash.)

Like I said, I’ve written about this very thing once or twice a year for about the last six or seven years now and made the same suggestions and recommendations, mainly out of my frustration as a busy business person and frequent mailer and safelist user with a bogged-down mailbox and not all that much time every day to spare.

I certainly have no hopes of markedly changing the entire industry, but if just a few advertisers read this and take it to heart, I figure that gets a few more advertisers some clicks and conversions, probably – and that’s good for everyone involved, from the advertiser to the reader/user to the safelist and mailer owners.

In any case, here’s to less painful and more effective mailing! Have a great day and hope all your future emails get read and clicked more often!

(And if you need some more safelist tools in your marketing toolbox, try Charles Smith’s recently re-launched Advance Safelist!)



Let’s take a short break from business talk for a little bit, and let me tell you about Tojo, one of my cats.

Tojo has become an veritable expert in mouse annihilation. Where we live, we’re surrounded by a heavily wooded area that is full of mice, raccoons, and deer – all of which frequently wind up visiting our yard.

Unfortunately the mice like visiting our house as well as the yard… which is why we’re glad we have Tojo. He has become an absolute expert serial killer of mice. Very few, if any at all, mice get past his watch.

The mass mousicide really got underway last fall when the weather started turning cooler and the mice were obviously looking for a warmer place to nest than the woods. Tojo’s first kills, compared to more recent ones, were rather tame. He’d play with the mouse until it was too tired to move, and then he’d make his big move and BAM. No more mouse.

In his first few weeks of serious mouse extermination, he ended the little rodent lives of about two dozen mice. He became a mouse-killing MACHINE.

Lately Tojo’s mouse destruction has somewhat, as my friend Sunny Suggs likes to say, escalated. We find the mice in pieces, or – like the one I discovered earlier this afternoon after he was done with it – mangled and fairly unrecognizable as a former mouse.

Whereas before Tojo seemed to be shooting for becoming the Ted Bundy of cats, nowadays he’s somewhat disturbingly more like the Hannibal Lecter of cats.

In all this mouse-hunting and mouse annihilation activity, I have discovered a few things about Tojo.

He is patient. He’s persistent. He’ll hunt a mouse for hours, or days – or weeks – without giving up. He’ll sit in one place and stare at the same spot for hours and hours, never making a move until he gets what he’s waiting for.

At one point in time last winter, I kept telling him he was out of luck, he’d done away with all the mice. Within a few days, he proved me totally wrong when he deposited a fresh kill in his food bowl.

He just never gives up, ever. It may take a while, sometimes a long while – but inevitably, eventually, he gets what he’s waiting for. Which leads me to my next thought…

So many people give up in this business we’re in ALL the time. I see people promoting one thing, and before a whole month’s gone by they’ve given up on that and moved on to something else.

Or they promote something for a few weeks or months and then disappear from the horizon altogether, only to return five or six months later promoting something else – then doing the same thing over and over and over again, for years.

Then there are the folks I tend to think of as serial opportunity bloggers/websiters. They build a blog or website around one single opportunity and present themselves as experts and/or super successful in that opportunity.

Then when you go back to their blog or website two or three or four months later, they’ve wiped the site clean of the previous opportunity they were promoting (which obviously didn’t work in that whole two or three or four months they gave it) – and are now promoting something else and presenting themselves as successful in the new thing. (And over, and over, and over again.)

Probably nine out of ten people in this community give up before they ever have a chance to get anywhere, I’d guess. Maybe you are or have been one of them.

That said, if you’re one of those folks, I would recommend you at least try this before giving up yet again. I wrote about it the other day.

Plus One Success is brand new, just launched this week, and it will give you a 30-day plan of action of things you can do to try to improve on your efforts and make things better. Most of them are bigtime easy, most don’t cost a penny, and it’s stuff anybody can do.

It won’t cost you a dime to download it, read it, and try out the suggestions inside. Grab your copy here and give it a go.

(Tojo would approve.) :-)


Hi, I'm Lynn M & this is my blog.

Claim The Lynn M. Badge!


Badge Code: 8C606D29FE
Not a member of CTP?
Join HERE!





Disclaimer

Some of the links mentioned within the posts & on banners on this site are my affiliate/referral links, and in such case I may get compensated for recommending those products or websites. However, I will never recommend something that I don't personally believe in on the date originally posted. I welcome your questions and feedback.






Subscribe Via E-Mail!


Subscribe to Lynn M Dot Net