Lynn M Dot Net

Any idiot can do what I do to make $ online. It's not rocket surgery, it's cake. Also, I like pie.

It’s the inevitable question (or, The Inevitable Question). Sometimes it’s worded differently, but it’s more or less all the same question:

“So, what do you do?”

I have yet to figure out how to tell people who aren’t involved in the TE community or in somewhat related areas of online business, when they ask, just what it is I do online without sounding like an idiot.

Or if I make an attempt to explain at least a little bit of it, their eyes start glazing over. Then as soon as they can, they change the subject to something like, “So have you seen (so-and-so whoever) lately?“, or some other something or another conversation topic that they can understand and make sense out of.

It’s really difficult if that person doesn’t really do anything or much online at all. But I’ve even seen it happen with friends who DO operate businesses online, or at least a business with a visible and active online presence.

The guy who does computer repair all over a quad-state area regionally, for instance. He probably spends as much time in his online business activities as I do with mine, but he just can’t really comprehend and grasp the concept of traffic exchanges, safelists and viral mailers, surfing, autoresponders, and all that whatnot.

As I mentioned last week, we had a death in the family. So, of course, in all the ensuing funeral home/memorial service stuff that goes on when such an event occurs, I had out-of-town relatives in town for most of the week.

I maybe see two of the cousins about once every ten years, if even that much, at least since I was a teenager. One of them is the closest of the cousins to my age, so we have a childhood history. The other is quite a bit younger, and not too long after she was born came the point where I didn’t see them very much at all.

What one of them does for a living is easily explainable to anyone who asks – he’s a college professor. The other one, I’m a little less sure of what exactly she does for the company, but let’s just say she works for a Very Large Online Behemoth That Is Not Google. But I know enough about the company (and so would pretty much anyone) to have a pretty good idea of what she does, and not have to ask a bunch of questions.

So for all practical purposes, I pretty much know what they do.

Unfortunately, they are now probably more clueless than ever about what it is I do, since when one of them posed The Inevitable Question to me last week, I wound up just making a great big mess of trying to explain anything at all, which likely left them and anyone else within earshot wondering what the heck I was doing with this online whatever thing.

And even more ridiculous, I didn’t even get to the traffic exchange industry part – not that it would have likely helped explain anything anyway. More likely that would have just confused them further.

If I had to guess, I would say they all probably came away from that conversation thinking I was doing something sort of like selling Amway or Avon online, but not really.

And then wondered what the heck “online business” is supposed to mean, like maybe it’s kind of a code word for something else that… well, you know, who even knows what crazy picture I put in their heads with my futile attempt at explanation.

Thinking about the conversation later, I realized that the question that was actually asked this time had been not so much “So, what do you do?”, but instead was more like “So, what are you up to these days?”

In retrospect, I really could have just skipped the whole work/online thing and given some other kind of completely unrelated answer, and saved us all the trouble of them getting terribly confused and me feeling like some babbling idiot.

There was also the cousin who I do see and communicate with a little more often, and who is so much younger than me that I tend to think of him more as a nephew than a cousin. Now, he has a business (or is a franchisee, I’m really not sure) that does operate a little online but I think is mostly an offline business, more or less. I don’t really understand what it is he does either , other than the fact that it all has something to do with guns and ammo (legally – I do know that much).

I think what he does and his business is probably somewhat and about as difficult for most people to comprehend as they do my stuff. Given that, I didn’t expect to, nor did I, get The Inevitable Question from him.

I am fortunate in that within my immediate family (which is pretty much just me, my mother, and my fiance these days), I really don’t have to explain much. My mom probably can’t tell you exactly what I do either, but she knows and hears enough about it all, and is and has always been very supportive of my efforts.

Pretty much the same with Brian, and he hears plenty more on a regular basis – more than he wants to sometimes, probably. Plus he does see some of what I do, how many hours I spend doing it all, and how much I am working, even if he doesn’t really totally understand what it all is and what it does. And he has gotten to know some of the fine folks in our TE community, which helps as well.

Plus they’re both pretty online savvy, computer savvy, and all such stuff, which kinda helps too. My mother is over 70 now, but she’s not one of those older folks who just came online in the last decade and does e-mail and Facebook and that’s it. We had a computer in the house since the late 1970s, and for a lot of years, whatever computer I was using at any given time was her cast-off computer after she bought a newer PC.

So yeah, I am fortunate in that I have a bit of understanding from my immediate family regarding what I do, and they’re very supportive overall (I know a lot of others don’t have that, or far from it, so I’m very grateful and appreciative of that).

They may not fully understand it, but they understand it enough. They sort of get what a traffic exchange is, they do pretty much understand affiliate marketing, and they absolutely understand the word “commissions”. That’s probably the best anyone could ask for, really.

One of my online colleagues who’s not around anymore, he sometimes used to tell confused and questioning family or friends, when they asked The Inevitable Question (or pressed for more information after having asked it), that he made his money online in adult websites, or with spam e-mails.

Online porn and the stuff in their spam mailbox, those things they could understand and comprehend. Traffic exchanges, membership sites, autoresponders, affiliate commissions, etc. – those things, they just couldn’t grasp.

Maybe there’s an easier way to answer The Inevitable Question that wouldn’t be so brain-numbing (for ME, much more so than them!) and frustrating, but I have yet to hit upon a really good one that doesn’t result in the eyes-glazing-over phenomenon yet.

Lately I’m thinking just saying “I’m in advertising”, and leaving it at that (and NOT saying “online advertising”) – and hoping like heck they don’t ask me to explain further – may be the least painful and least brain-twisting of avenues to take.

So what do YOU tell people? I bet there are some great stories out there, I’d love to hear ’em!

P.S. Pssst, speaking of online advertising (everywhere, and all over the place!):

LEGACY TEAM AD CO-OP



Many, many others have already been posting their thoughts around the Interwebs on The Legacy Team’s new venture this week. I am a couple of days behind… it has been raining and/or cloudy for days here and it’s been all I could do to get anything done, thus the slacking here on the blog this week. It’s been so gray outdoors for so long now, it just makes me want to go to sleep all the time, and I’m beginning to wonder if the sun’s ever going to come out again.

But enough of my current weather woes…

So unless you’ve been living under a rock and/or not surfing, you are likely already well aware that The Legacy Team launched their new advertising co-op on Monday.

Within less than twelve hours of its launch, I found myself just completely enamored with The Legacy Team Ad Co-Op. Why? Read on…

It’s Like “Hippo Marketing” on Overdrive: Jon Olson talks about “hippo marketing” a lot. Hippos poop often, and do so everywhere and all over the place, you know. So the idea of “hippo marketing” is basically to have your advertising seen in as many places as you can, and as much and as often as you can.

Well, The Legacy Team Ad Co-Op will do that for you in a big way!

I was looking at my stats late in the evening after the co-op launched and couldn’t believe how many different places my ads were being shown, thanks to the co-op. Not only were they being shown in traffic exchanges I wasn’t a member of, but some I’d never even heard of.

Are you understanding that? My ads are getting shown in literally dozens of traffic exchanges I’m not even a member of… as well as some I am, and all of that on top of the ads I’m already running myself in TEs where I’m a member.

THIS IS GREAT!

And Another Reason It’s Like “Hippo Marketing” on Maximum Overdrive: There’s something else about all that too, though. We all know how much the Legacy guys promote as a team. They promote their stuff, and one of the huge perks of being an upgraded member of any of their traffic exchanges is they promote upgraded members’ splash pages. You just about can’t surf without running across a page being promoted by Marcus, Ken or Rodney every four or five pages or so.

And now they are, naturally, promoting the ad co-op link as well.

Do you get that? These guys promote like crazy, and now they (as well as the rest of the members of The Legacy Team Ad Co-Op) are promoting the co-op link… which will have your pages in the rotator, too, if you’re a member of the co-op!

THIS IS AWESOME!

Next…

You Will Get An Unbelievable Amount of Credits If You Promote the Co-Op Link: Oh, yes. This was the thing that made me fall in love with the co-op later that night after it launched. I really didn’t add my co-op link to all THAT many traffic exchanges that first day because I was really busy that day and night. Several, but not a whole lot. Maybe ten? I don’t remember.

I tend to have credits stocked up in several places, so I zipped around those places that day first, the places I knew I had plenty of credits to spare.

Later on that evening, when I glanced at my stats, I was shocked. I was shocked again the next day, about 24 hours after the co-op launched.

I had racked up literally THOUSANDS of credits for the sites I had added to the co-op that first day. I’m not sure how many exactly.

When I looked about eight hours after the co-op’s launch, I had racked up a couple thousand credits. Four or five hours later, a couple thousand more credits. The next day, three or four thousand more.

Do you see what I’m saying? All of those thousands of credits to put on my sites in the co-op, that The Legacy Team and all the other co-op members who are advertising their co-op link are now advertising FOR me!

THIS IS FANTASTIC!

If You Can’t Afford a Lot of Traffic Exchange Upgrades, Here’s a Great Solution: I know a lot of people feel they can’t afford to take many upgrades at various traffic exchanges, and are hesitant about upgrading in general, period. Upgrading here will allow your ads to be seen in tons of traffic exchanges (and much like I said above, including ones you’re probably not even a member of).

I encourage you not to hesitate on this one, because the upgrade at The Legacy Team Ad Co-Op can help solve that problem since your ads will get shown in tons of traffic exchanges, and if you upgrade, you are also able to add more URLs than as a free member. (And of course, if you aren’t challenged by the costs of upgrading in general, then it’s a no-brainer that you should take the upgrade.)

Because…

The Upgrade Is Not Just Completely Reasonable, It’s Fantastic For What You Get: The current OTO upgrade options are totally awesome for the amount of advertising ability you will get with The Legacy Team Ad Co-Op. The yearly upgrade as excellent, and the monthly upgrade option is, in a word (well, two words), dirt cheap.

The monthly upgrade, at the very least, is one not to miss. Trust me – you will pay more for 1,000 credits, one time, at most traffic exchanges than this upgrade for the whole month costs.

And if you throw your co-op link into a few TEs, you will keep racking up MAJOR credits at The Legacy Team Ad Co-Op that will get your ads seen at tons of different traffic exchanges that entire month, thanks to the co-op. You can easily rack up thousands of credits in the co-op with just a little effort.

So again, even (and especially) if you can’t afford to upgrade at many (or any) traffic exchanges, it would be in your best interest to upgrade in the ad co-op. Depending on how much you promote your co-op link, the potential for gaining credits to get your ads promoted bunches by the co-op is HUGE.

Anyway, I just love it, the co-op. Love, love, love it. Period.

Well done, Legacy dudes… I can’t wait to see what you guys do next!

And if you’re not a member of The Legacy Team Ad Co-Op yet, you really need to check it out HERE. Enjoy!


Hi, I'm Lynn M & this is my blog.

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