Lynn M Dot Net

Any idiot can do what I do to make $ online. It's not rocket surgery, it's cake. Also, I like pie.

Greetings & Happy Holidays! Here late in the afternoon on Christmas Eve when I’m getting ready to embark on family season festivities this evening, it’s occurred to me what an absolutely terrible blogger I’ve been here in the latter half of 2017, so I thought I’d make a quick blog post as somewhat of a present to myself (for getting a post done) & any readers still with me, LOL.

This past summer & fall were real busy offline & online with us at Sound Surf Live, and things just got crazier and more time-consuming with, as you are probably aware, the Great PayPal Disaster of 2017 that left many advertising platforms, both large and small (and most that had been good honest online business owners that had never missed a commission payment and always paid on time), floundering and many searching for a new payment processors so we could continue doing business after PP decided they don’t want to do business with our industry.

Talk about painful. I know it hurt me to have to cancel subscription payments totaling in the thousands per year, and I can’t even imagine how devastating it was for big groups like KRM to have to cancel theirs. At least I still have a PP account, unlike some good business owners who were permanently limited… but my account is really mostly useless now for anything except for, like, buying groceries at Kroger or ordering pet supplies from Amazon. Nothing business-related, and that sucks.

That all said, a lot of your favorite advertising platforms are probably hurting right now. Things have certainly slowed all around and in almost every aspect, and the situation is somewhat compounded by the fact that there are still programs active in the industry out there that are not paying commissions with any method but PayPal, so there’s the issue of those who can no longer use PayPal having commissions due to be paid to us sitting in limbo right now as well.

So when the post-Christmas rush dust settles, I’d ask you to remember your favorite advertising platforms & not forget about them (that is, unless you weren’t getting results, of course!)… not necessarily us at Sound Surf Live, per se, but whatever programs that have always been your favorites that got the PP slap this year. Everybody has their favorite TEs and I would expect that most anyone in the community has at least one in their group of favorites that had to cancel all their subscriptions this year.

We at Sound Surf Live are most likely going to be able to continue providing advertising services indefinitely even if things remain slow as they have and we’ll roll thru the punches, but some others probably won’t be able to. This has been tough on everyone, even programs that didn’t get hit, since they do business with those who did and those who did have been struggling.

Industry support & the community continuing to come together in the face of this disaster is going to be crucial in 2017, I believe. Many industry folks, both large & small, have been working behind the scenes to find ways to make this all better for everyone, but there’s still a long way to go.

There are many things that could be done that could help improve things in the overall picture. As a member & user, if you had a favorite program you didn’t re-upgrade in that was a program that worked for you, perhaps after Christmas or New Year’s you might re-up again. As an owner, if you haven’t made arrangements for your program/programs to pay commissions through Payza or another processor yet, perhaps that could be looked into in the new year.

Little things & baby steps. I know a lot of the big guns & experts have a lot of very good theories about things that could be done and changes that could be made to improve the situation overall, and a lot of them are very good ideas & there’s very capable people considering and working towards creating them. I’m just thinking about little things & baby steps today

In any case, I wish you & all of yours a very Merry Christmas and a Happy (and much better) New Year in 2017! I am basically of the opinion at this point that things can’t get much worse than they did at the end of 2016, so they can only go up for the most part! Happy Happy & Merry Merry! :-)



If you’ve been around the traffic exchange and related community very long, you likely know my very good friend and fellow blonde Southerner Sunny Suggs.

Sunny is out there in the online trenches every single day working hard as well as being social, day in & day out; is one of the hardest working folks in this industry; & has helped sooo many people. More than I could name in a week, and that’s only the ones I know of!

If you’ve been around the TE community very long, whether you’re a surfer or owner, she’s probably helped you with something sometime, and if you’ve been in online marketing elsewhere you may have run across her and her happy helpful self as well.

Sunny has singlehandedly put out some of the most consistently helpful programs in the industry, for many years. A while back she had a great program called All About Traffic Exchanges, you may remember.

Well, now Sunny’s brought that same concept back in another, even better site!

==> (click here to check out What Are Traffic Exchanges?)

What Are Traffic Exchanges? may not only show you things you may not have known before about TEs – it also includes in-depth videos and e-books outlining all the details (and I do mean pretty much literally ALL) about a few special traffic exchanges (including the traffic exchange I co-own, Sound Surf Live).

Even if you’re an old hat at TEs, here’s where it’s really valuable to current members and TE veterans – you can re-brand the e-book and give it away to your new and potentially new downline members. That’s a great way to help build your downlines and really help your new folks!

Show your support for one of the hardest-working and most consistently helpful folks in our community and check out Sunny’s awesome new program now:

==> (go grab all the helpful e-books & videos included in WATE now!)

P.S. (If you’re a traffic exchange owner and interested in having an e-book/video/e-mail series created for your traffic exchange like the ones currently in WATE, just give Sunny a shout!)



It seems like I write about this once a year (if not twice), but after yet another frustrating wrestling match with my e-mail box, it seems as good a time any to dust off this old rant once again.

Safelist/mailer mails are a pain to deal with, but for many of us in this industry, they’re a painful necessity. You need credits (in most cases) to be able to send out e-mail advertising through them, which means you either need to upgrade in the ones you use or constantly read/click e-mails you get from them, or a combination of both.

I sent out close to two million e-mails last month for Sound Surf Live, so yeah – I need a lot of mailing credits. I’m upgraded in some of the mailers I use regularly, but not all, so I fall into the “combination of both” category.

I receive several thousand e-mails from the safelists and mailers per week. I’ve got two e-mail boxes I use for such purposes and I attempt to stay on top of them every day, but most of the time I only manage to get around to clearing them out two or three times a week.

I can tell you that those two mailboxes get so much e-mail that if I get up from the computer and walk away for two or three hours, when I come back there will be over 1000 new mails that have arrived in my absence. So, as you can probably imagine, I prioritize a LOT when it comes to sifting through all those safelist and mailer mails.

I tell you all this so I can share with you why I DON’T read and click on what amounts to a large majority of the mail that arrives – far too many of those mails are simply TOO LONG.

I use Gmail, so my basic rule of thumb is this – if the credit link appears “below the fold” – i.e., if I have to page down to get to the credit link – that mail pretty much immediately goes in the Trash. I actually do like to check out other people’s advertising, but I just don’t have time for the extra minutes (possibly hours) it’d take to sift through the long ones.

It’s quite possible that not every safelist user is like me, but I would hazard a guess that many of them are. If folks are busy trying to run a business, then your best bet at getting your safelist mails read and clicked are keeping them as concise as possible (and therefore, hopefully, where that credit link lands “above the fold” in Gmail).

What you say in that e-mail? Not that important, in my opinion. I’m not likely to give it more than a cursory glance and probably a lot of folks won’t read it at all.

Your subject line and (especially) the ad/splash page/site/whatever your credit link is linked to is WAY more important than the body of your safelist mail, when people are already receiving hundreds or thousands of safelist mails daily.

There’s one particular mailer I get mail from daily that, literally, about 90% of the e-mails are way too long. It’s really sad that I’m on average probably only reading/clicking about 10% of those mails, but man, I don’t have time for the long ones and probably not too many other readers do either.

If you’re tracking your results and your e-mails aren’t getting read and clicked, they’re probably too long, simply put. Honestly, an empty/blank mail body with nothing but a credit link is probably better than those ultra long safelist mails (“4 Corners”, anyone?) I keep seeing.

Here are a few tips that will probably help to increase your safelist and mailer clicks (and conversions) a great deal. The below are examples of things I see all the time in mails I end up sending immediately to the Trash, so my advice is to stop doing them (at least #2, #3 and #4):

  • Keep the body of the mail short & concise, which I’ve already gone over above. If you’re familiar with Gmail at all, aim for making your mail short enough that the reader won’t have to page down to get to the credit link.
  • Resist the urge to make the body of your mail appear in large font. It’s liable to make your mail too long to bother with.
  • Don’t use bold font. It’s probably going to make your mail too long.
  • Don’t, don’t, DON’T add in extra space or spaces between the lines of the body of your mail. It’s almost definitely going to make your mail too long.

Pretty straightforward, I know, but these are exactly the things I see when I open up mails that I wind up sending unread and unclicked to the Trash. (If someone mails the same long e-mail often enough with such things, and I get familiar with seeing that subject line often enough, I don’t even bother to open up the e-mail at all before sending to the Trash.)

Like I said, I’ve written about this very thing once or twice a year for about the last six or seven years now and made the same suggestions and recommendations, mainly out of my frustration as a busy business person and frequent mailer and safelist user with a bogged-down mailbox and not all that much time every day to spare.

I certainly have no hopes of markedly changing the entire industry, but if just a few advertisers read this and take it to heart, I figure that gets a few more advertisers some clicks and conversions, probably – and that’s good for everyone involved, from the advertiser to the reader/user to the safelist and mailer owners.

In any case, here’s to less painful and more effective mailing! Have a great day and hope all your future emails get read and clicked more often!

(And if you need some more safelist tools in your marketing toolbox, try Charles Smith’s recently re-launched Advance Safelist!)


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