Lynn M Dot Net

Any idiot can do what I do to make $ online. It's not rocket surgery, it's cake. Also, I like pie.

So if you’ve been following the Black Friday deals we’re having at Sound Surf Live (in conjunction with our partner sites, TE Racing League and Downline Kreator), then you’ve probably seen the Audio Ad package deals pop up several times since our sale started Thursday.

Right now during our Black Friday super sale, all of the Audio Ad package BF deals are 70% off regular price. Since September or so I’ve several times offered Audio Ads at 2-for-1, 3-for-1, and even 4-for-1 deals… and probably will continue to for a while at different intervals.

People seem to be somewhat confused about the Audio Ads though, so I was hoping to clear some of those mysteries up here while this weekend’s sale is still going on, and give you an idea of why they could be such a valuable advertising tool for anyone who makes use of them.

If you’ve surfed at Sound Surf Live with the sound on, then you’ve heard the Audio Ads plenty. The Audio Ads play about every 5-6 songs on each of our five channels.

Every hour, the random picker picks a set of Audio Ads to play – either one 60-second ad, two 30-second ads (usually), or four 15-second ads – and the picked ads are aired on all five of our channels at SSL for the entire hour.

Yep. The ENTIRE hour, on all five channels. For every 50 Audio Ads you purchase, you in all actuality get 250 (50 x5) spots aired total among all five channels.

Maybe you’re starting to see now why these Audio Ads could be really, REALLY powerful. Your ad would be getting heard, repeatedly, throughout the day every day (especially right now when we don’t have many in the system – anyone who buys and uploads Audio Ads right now would have a near-monopoly on them!).

And you basically have a captive and fully-engaged audience listening to your ads. The Audio Ads are heard by all who are listening to the radio stream (and most of our surfers do), and people have to keep surfing to keep the stream going – if they pause for more than a minute, the stream shuts off until they click again.

I’ve fielded some questions and comments here and there since we opened about whether or not SSL’s Audio Ads interfere with ads in the surf that have audio, and my answer to that is nope, not really. Between the varied volume levels and the fact that either can be paused to listen to the other, neither really distracts from the other, in my experience anyway.

I hear both at the same time all the time surfing and I really never have any trouble differentiating between the two (and I can always start the video in the surf page over again if need be).

When an Audio Ad plays at SSL, a highlighted link pops up in the surfbar that surfers can click and follow to your intended target URL and check out your site or opportunity. Sweet, no?

Who can purchase and submit Audio Ads? Anyone! They’re not just for program owners, literally anyone could make and submit an Audio Ad for, well, anything they want to promote!

What seems to confuse people the most is how to go about making and setting up hosting for an Audio Ad. Believe it or not, that part’s pretty easy.

You could always make your own if you have a microphone – and in these Skype and cam days most of us do. If you don’t have the software yourself or the know-how about how to record yourself, if you just Google “record an MP3”, you’ll get a veritable ton of results for online MP3 recorders (many of them free of charge) or easy instructions on how to DIY it.

You can also go to Fiverr and get one made for you, and professionally and very inexpensively. In case you didn’t know, a very large majority of the audio and video stuff you hear and see around the traffic exchange community on sites, in ads and more, came from Fiverr.

And there are other avenues for getting things made online too, but Fiverr’s probably the most popular (and probably the most inexpensive generally).

Once you have an audio ad finished or made for you, all you have to do is go to Sound Surf Live and purchase an Audio Ads package – either 15, 30 or 60 seconds (and the Audio Ad needs to be an MP3 in one of those three time allotments). You buy the package, then enter the URL where the Audio Ad is hosted, and enter the target URL you want people to go to if they click on the ad’s link in the surfbar. After we manually approve the ad, it’ll run until it runs out of spots.

How long should your Audio Ad be? Most people that have submitted them in the past have gone for 30-second spots, though 60-second spots are just as welcome.

15-second spots are also fine, though they tend not to get played as often (if there are not at least four 15-second spots in the system, the picker won’t pick 15-second ads that hour). The more 15-second spots that are submitted, however, the less that should be a problem in the future.

So where can you host your Audio Ads? Also easy. If you have your own website and domain, you can upload your ad there and just give us the URL directly to the ad.

Or have Sunny host it for you! That’s the easiest option, especially if you don’t have your own website and domain – Sunny Suggs made audio ad hosting available a while back at Your Splash Hosting for an incredibly low cost. All you have to do is click here and set your account up and you’ll be ready to upload any audio ads you make or have done for you. Easy peasy!

I think I’ve addressed most of the things I think have had people confused or unsure about Audio Ads, but if you have questions, feel free to leave them in a comment here on the blog and I’ll respond (or find someone who knows the answer if I don’t).

In any case, I wanted to get this out there while we still had our Black Friday sale going with all of our Audio Ad packages marked down 70%. So while the sale’s going on, next time you see one of our Black Friday deals on Audio Ad packages, give it some serious thought. Anyone can have an Audio Ad at Sound Surf Live – and the huge benefits that can come with them!



So we are having our biggest sale of the year at Sound Surf Live this week, in conjunction with our big brother site TE Racing League and another of our partner sites, Downline Kreator, for Black Friday festivities.

The sale started at 12:01am today and will last until the end of the evening on Cyber Monday, so that’s five days’ worth of deals with a new deal every hour.

Bookmark the Deals page to stay on top of what’s on sale each hour (you’ll also find banners for the Deals in the Member Areas at SSL & TERL):

==> (click here for our Black Friday Super Sale Deals)

Now, let me share an important bit of info here…

Some of the deals there will be this week for Sound Surf Live are VERY rare, so to speak. A few of them are likely to never be offered again… or at least not for a very, VERY long time.

(This may be true of the other sites too, but I can guarantee you won’t see some of the SSL deals again for a while.)

All of our Black Friday deals should show up multiple times while the sale is on, so if you miss one you wanted early on, don’t worry ‘cos it should show up again (and possibly several times). But don’t wait too long!!

I’d also recommend considering some of the deals offered on Audio Ads at Sound Surf Live when they come up. If the concept of Audio Ads confuses you, stay tuned ‘cos I’m planning an informative post here about Audio Ads @SSL on Friday or Saturday that should explain it all.

Anyway, there ya go, there’s my big news for the week… the Deals page is out there in the wild so you’ll find it surfing many places as well!

Happy Thanksgiving to those of you in the U.S., and happy Thursday to all!

rageblackfriday4

 



How many traffic exchanges are you promoting inside traffic exchanges?

The answer should be zero. Unless you yourself own a traffic exchange, and in that case that’s all you should promoting in other TEs.

And unless all you’re looking for is a little spare pocket change, in which case you can probably move on and read something else besides this.

I am constantly amazed at the sheer number of traffic exchanges so many non-owner TE users promote in the traffic exchanges. Not only are they diluting their efforts by promoting what amounts to literally dozens of TEs, but the chances of seeing anything really come out of it are so very slim.

There are, indeed, a handful of people I can think of off the top of my head that probably make close to what amounts to a relatively decent living (or I’ve possibly incorrectly guessed that they do) promoting programs that they don’t own themselves.

Listen – they are few and far between, most of them have been around TE Land forever, and most probably are bringing in more like spare change, extra money, than anything resembling a living. Some of the ones that are doing pretty well would probably be doing all the more better if they’d start their own site of some sort.

“But Lynn,” you may be saying right now – “Don’t YOU promote traffic exchanges you don’t own?”

Not directly in the traffic exchanges, nope. 99% at least – no.

Okay, there is a very small handful of exceptions, and almost all have an incentive behind them, whether it’s promoting Traffic-Fusion three or four days out of every month (and NOT one day more) for an extra referral.

Or Lords of Lothar so Brian might be able to get some cool LOL stuff to further his LOL addiction (heh). A little tiny bit towards Traffic Exchange Brand ‘cos hey, that’s how the program works. A little bit towards some of the advertising co-ops, ‘cos that’s how co-ops work.

A couple of other exceptions may be that occasionally I may help out an owner friend or colleague in need, or something brand new has been launched by a colleague (in which case I generally don’t promote directly for more than a day or two or three).

And occasionally our Lucky 13 team in CTP Teams will mobilize for a promotion, like on all the Friday the 13ths this year that the four TE owners on Lucky 13 have the CTP Sub Game. (We’re pretty well branded as a team that way.)

But direct promotion, otherwise, in the traffic exchanges of someone else’s TE or other program? Absolutely not. I promote Win 10 With Lynn and Traffic Break Trivia, which is part of W10WL. I promote this blog you’re reading right now, though mainly with banner advertising these days since I mostly promote W10WL. And that’s generally it.

Sure, you’ll find links and banners for other people’s programs on both my sites. But I don’t promote anything, for the most part, but those two sites.

I’ve got tons of credits, generally, for the small and limited amount of “extra” stuff I do like LOL and such, which I know from reading and listening is not something a lot of people have on hand – tons of credits – at least not without a lot of work surfing and such to do it.

So especially if you have only a limited amount of credits? Then it’s even MORE important that you really should be promoting only ONE thing, and preferably not anything you don’t own (or, that said, admin or work for, as in, actually employed by).

Sure, every TE owner in the industry would LOVE for you to promote their business – but it’s THEIR business, not yours, and ultimately up to them to be promoting it. Those that are successful, programs they themselves own is all they promote directly in the traffic exchanges.

Robert Arnold may promote a few other things inside TE Racing League, but outside of TERL, he generally only promotes TERL or Downline Kreator, another program he owns. Tony Tezak generally only promotes Tezak Traffic Power at other traffic exchanges. You rarely get successful like Robert or Tony are by directly promoting other people’s stuff.

It’s perfectly OK to promote several things with your name and photo when you’re new and trying to brand yourself and get yourself out there and known. But after about six months or so, you really need to be finding out and figuring out what’s YOUR one thing, and only doing that.

It’s like playing a slot machine. You could spend all your time and effort promoting four or five, or a dozen or twenty or thirty, programs you don’t own, and maybe you get a bite every once in a while but your efforts are so very diluted that way, you’re just not likely gonna see much.

Better to pick ONE thing. Best case scenario – start a program of your own (preferably not a TE, there are far too many as it is).

Or you could start your own list, your own e-mail course or e-mail series about something you feel you have worthwhile stuff to share about. Start a blog – a blog IS a list and, indeed, was Tim Linden’s only list for years, his blog.

My pal Sunny Suggs can help you if you’re interested in starting your own program – it can be done pretty inexpensively – or your own blog. She’s pretty easy to find. She also created Your Email Series, which my friend Tom Wacker now owns and operates, and that can help you figure out what do about an e-mail series or e-mail course.

Already have a blog? Then you’re in luck, because you already have a list, if you have subscribers. If you don’t have subscribers, then get RocketResponder, since aforementioned longtime blogger Tim Linden created it to be the perfect subscription tool for blogs.

If you don’t want to do any of the above, then pick ONE thing – one program, one traffic exchange, one whatever. Promote it over and over, and then promote it some more.

We all want to build our downlines, right? So pick ONE downline builder that has your favorite and preferred programs in it, and promote ONLY that.

A program owner I know once told me they hated downline builders. I’ve also heard people say before that they only promote one downline builder among things they promote.

Guess what? Probably 99% of the programs in our basic niche in the TE community ARE downline builders, in one way or another. Some a little more so (CTP for instance), some a little less – but basically ALL of them are downline builders, some are just less obvious than others.

So pick one thing, or (better yet) build your own one thing. If you’re promoting multiple things in the traffic exchanges, then whittle it down to just one or two things.

Target your efforts instead of diluting them, and bring them to ONE funnel – whether it’s your blog, or a page on a website you build, or an e-mail series, or a program of your own you create, or one single program and downline builder of someone else’s that you want to promote – instead of trying to get them to pick and choose between five or ten or twenty or fifty different funnels.

Let’s say you’re carrying a big ol’ jug of water. What’s more efficient, pouring that jug of water into one single funnel and filling another jug completely full… or trying to pour it into ten or twenty or thirty or fifty funnels (and therefore risking a great deal of spillage, and not completely filling any of the other jugs)…?

You wouldn’t want to spill that water any more than you’d want to lose money and commissions, right? And a bunch of less-filled jugs amounts to pocket change instead of filling your pockets with anything truly substantial.

Work smarter. Find YOUR one thing, whatever it may be, and promote it until you can hardly stand to promote it anymore. And then promote it some more.

I’ve done it both ways, promoting a whole bunch of different things in the distant past, vs. promoting just one or two things.

Wanna guess which method works better and has been much more profitable?

(P.S. Thanks to many for all the very kind comments last week after my slightly more personal post. I was touched beyond belief and am still mulling over them and humbled and gratified. Thank you all SO much. – L.)

 


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